Hi there! I’m Megan Stover, a senior at The University of Alabama majoring in Apparel and Textiles with a concentration in Fashion Retailing and a minor in General Business. I am originally from Hershey, Pennsylvania, and I have always been passionate about the creative and fast-paced world of fashion and how it connects with marketing, consumer behavior, and storytelling.

Over the past few years, I’ve gained hands-on experience in the retail and merchandising industry through internships with Belk and South Moon Under, where I worked on everything from trend analysis and product assortments to sales performance reporting and vendor communications. Whether I’m curating collections, designing digital content, or exploring the latest fashion trends, I love blending creativity with strategy to bring ideas to life.

On campus, I’m involved in organizations like the Student Fashion Association, Zeta Tau Alpha, and the National Retail Federation Student Association, where I’ve had the opportunity to lead, design, and connect with like-minded peers and industry professionals. I’m also part of the Graphics Team for SFA, creating visual content for events and campaigns.

This blog is where I share my love for fashion, marketing, and all things retail! From trend spotting and styling inspiration to insights from my professional journey. Thanks for being here - I can’t wait to grow, create, and connect with you!